Creating a contact or a case in your company usually is a defined process, because further activities and tasks must follow with respect to this contact or case. Processes like these are all objects that are edited and qualified through hierarchical procedures and activities. This does not only apply to sales cases and projects, but also to marketing actions and, next to leads, to competitors, suppliers, sales partners etc.
The workflow of these processes is usually based on procedures (cases) that are based on activities, which are tasks, appointments or correspondences, etc.
For example, Standard activities are automatically assigned when the first contact (lead) is created, which describes how the contact should be qualified or how the case should be processed. Defined standard activities always arise, if a process is initiated in the CRM, to which these activities are assigned. If the activities are processed, a new procedure is specified in the process, e.g., when the Status changes, and new or changed standard activities connected with this process are assigned. Which standard activities are assigned with which process status, and which status a process shall have, is defined by the process definition.
Please do not confuse standard activities and activities the user creates in the course of a sales case (tasks, correspondences, appointments, phone calls etc.). Standard activities are the actions or directions specified in the process definition, according to which a sales case needs to be processed based on its process status.
