In connection with the profile attributes, the competitor database also allows you to analyze the information through the CRM Report Center. By default, the following reports are available there:
Graphic presentation of the "critical success factors" parameters for one or more competitors. The data is presented in the form of a polarity profile.
Note: If you intend to make comparisons with your own parameters, simply create a "competitor" profile for your company and maintain the parameters in the profile data.
Comparative representation of the profit, sales and ROS development over the course of 10 years for one or more competitors. If no region or business segment is selected, the parameters are determined by accumulating all regions or, respectively, business segments.
You can create a multiple-page data sheet at the competitor form, which contains all profile data of the competitor as a chart, and is provided as a PDF file.
Note: The data sheet intentionally omits the sales cases in the Competitive situation tab. For presenting the competitive situations, dynamic reports are provided.
Graphic analyses of the competitor profile are constantly updated automatically in the Reportings subform. This is ensured by the automatic Competitor-analyses job (run at night) that creates the following reports for every competitor:
These dynamic reports can be found in the Reportings subform in the competitor management. Select a report and press Preview to display the report as a PDF preview.
Admin: Via Administration/Documents/Batch reports, the report parameters can be adjusted.
Attention: If the generated report documents aren’t used, they will be overwritten when they are generated the next time.