Creating profile data

The attributes of a profile are divided into categories and displayed on 11 subtabs:

With the help of sliders, you can create rating scales for critical success factors. These compare the critical success factors of selected competitors with the personal profile or among the competi­tors themselves. The set "critical success factors" parameter for one or more competitors can be dis­played via the report center as a graphic representation in the shape of a polarity profile.

This is for capturing the quantitative employee development in the competitor's corporate divisions.

Capturing and allocating publications in which job ads are released. For this purpose, the Job advertisement type is provided in Publications (Marketing). Job ads can be assigned as docu­ments.

Capturing current, high-profile information about the competitor in the form of publications of the News type, and by associating documents.

This is for rating the competitor's financial situation.

For capturing the competitor's revenues in business segments.

For capturing known investments.

For capturing known equity capital and ratios.

For capturing the service situation of the competitor.

For capturing services as competitors’ products in competition to the own product.

For capturing service partners if cooperating with such. Assignment of external contacts; contact relation: role = Ser­vice partner.

For recording features of competing products.

Capturing items as the competitor's products in competition to your own product.

Capturing information about the competitor's distribution logistics.

Capturing external contacts; contact relation: role = sales partner.

Capturing the annual sales and market shares of product categories.

Capturing the industries the competitor supplies.

Capturing the production philosophy and quantitative parameters.

Capturing external contacts; contact relation: role = Production site.

Capturing external contacts; contact relation: role = Supplier.

Recording published patents, development reports etc.

Capturing publications; type = development/patent.

Capturing the competitor's marketing and customer retention actions, as well as resources used.

Assignment of events; role of the person in the case (Organizational contacts) = Competitor

Assignment of corresponding documents to the Type.

Assignment of external contacts; contact relation: role =Advertising agency.

If a competitor is involved in a case (quote, order), all corresponding sales cases are listed in the Competitive situation tab. Strengths and weaknesses that were captured in the competitor relation at the case can be corrected or extended. According to the assigned role in the case (contact list at the case), the view can be restricted to won or lost projects of the competitor.

The standard "data quality" solution is used to evaluate entries in the profile data. The rating can be carried out directly in the profile lists (e.g., at the document keyword). You are hence enabled to evaluate an entry in a particular context, e.g. if a professional article provides information on several catego­ries of the competitor's profile and is accordingly assigned to several profile lists.