Adding an unsubscribe, web version, or double opt-in link

Automations offers three variables that you can use in an email template to generate recipient-specific links that allow recipients to unsubscribe from the newsletter, open the web version, or agree (or decline) to receive further emails.

Newsletters mostly include a link for unsubscribing from them. For this purpose, Automations generates the URL of such a link if the __unsubscribe_url__ variable is found in the email content. It is then replaced with the recipient-specific URL.

If an email recipient clicks this link, Automations removes the email address concerned from the subscriber list of the corresponding topic and opens a web page confirming this.

You can use this variable as the link target of a button widget, for example, but also link text to it. To create such a text link,

1. mark the words to be linked,
2. click the “Insert link” button on the text formatting toolbar,
3. specify __unsubscribe_url__ as the link target, and
4. finally click “Insert”, or, with Email Builder, close the toolbar.

Analogously, you can add a link to your template that enables the mailing recipients to view the email in their browser. For this,

1. specify __web_version_url__ as the link target,
2. and activate the “Web version” switch in the mailing details.

If double opt-in is enabled in the mailing details, you can use the __doi_url__ variable to insert a link pointing to a corresponding automatically generated confirmation page – for example, for a newsletter subscription request via your website – into your (transactional) email.

On this confirmation page, the email recipient can then either confirm their original decision to receive further emails, or revoke it.